Course

Marketing (BØK250)

This course is designed to provide students with a broad but deep understanding of the principles of marketing. The course focuses on various concepts, theories, and frameworks that comprise principles of marketing. Besides theoretical knowledge, students are also exposed to the applications in practice. The knowledge students gain in this course will give them a clear understanding of marketing functions and how companies currently employ marketing tools and techniques to gain a competitive edge.


Dette er emnebeskrivelsen for studieåret 2025-2026. Merk at det kan komme endringer.

Fakta

Emnekode

BØK250

Vekting (stp)

10

Semester undervisningsstart

Autumn

Undervisningsspråk

English

Antall semestre

1

Vurderingssemester

Autumn

Timeplan

Vis timeplan

Litteratur

Søk etter pensumlitteratur i Leganto

Content

The course will focus on the following technical areas:

  • Development of marketing strategies and plans
  • Segmentation and targeting
  • Positioning and differentiation
  • Consumer behavior
  • Product and branding strategies
  • Pricing strategies
  • Distribution, channels and logistics
  • Marketing communication
  • Digital marketing
  • Crisis management

Learning outcome

Knowledge

After completion of the course, students should:

  • Have a basic understanding and knowledge of marketing
  • Know the key strategic challenges that marketers face
  • Be familiar with the key concepts, models and theories of marketing

Skills

After completion of the course, students should:

  • Be able to use theoretical concepts as a framework for analysis
  • Be able to plan and evaluate various marketing initiatives
  • Be able to demonstrate the ability to see different parts of the curriculum in a context
  • Be able to apply scientific terminology to describe a company's marketing efforts

Forkunnskapskrav

Ingen

Exam

Form of assessment Weight Duration Marks Aid
Home exam 7/10 5 Hours Letter grades
Group assignment 3/10 Letter grades


The final exam makes up 100% of the final grade.

Vilkår for å gå opp til eksamen/vurdering

Attendance

Fagperson(er)

Study Program Director:

Tarjei Mandt Larsen

Course teacher:

Elham Ghazimatin

Course coordinator:

Elham Ghazimatin

Course teacher:

Lars Erling Olsen

Method of work

It is essential that students are well prepared for the lectures, and it is expected that students will read the relevant part of the curriculum for each lecture. Active participation in class is assumed. The lecturer will consider various combinations of lectures and self-study on the basis of academic progress and activity in the lectures. The lecture plan is subject to change at short notice.

The total workload of this course is estimated to be 250-300 hours.

  1. Lectures: 50 hours.
  2. Independent study of course materials: 120 hours.

Overlapping

Emne Reduksjon (SP)
Service marketing (BRL250_1) , Marketing (BØK250_3) 10
Marketing (BRL250_2) , Marketing (BØK250_3) 10
Marketing (BRL240_1) , Marketing (BØK250_3) 10
Marketing (BRL110_1) , Marketing (BØK250_3) 10
Introduction to strategy and marketing (BØK150_1) , Marketing (BØK250_3) 10
Marketing management (BHO270_1) , Marketing (BØK250_3) 10

Åpent for

Accounting and Auditing - Bachelor's Degree Programme Business Administration - Bachelor's Degree Programme
Exchange programmes at UIS Business School

Emneevaluering

There must be an early dialogue between the course supervisor, the student union representative and the students. The purpose is feedback from the students for changes and adjustments in the course for the current semester.In addition, a digital course evaluation must be carried out at least every three years. Its purpose is to gather the students experiences with the course.

Kontakt

Study Program Director:

Tarjei Mandt Larsen

Course teacher:

Elham Ghazimatin

Course coordinator:

Elham Ghazimatin

Course teacher:

Lars Erling Olsen

Tilbys av

UiS Business School

UiS School of Business and Law

The course description is retrieved from FS (Felles studentsystem). Version 3