Course

Adventure Tourism and Entrepreneurship (BRL370)

Adventure tourism and entrepreneurship examines the complexities of the special interest tourism sector in general and the adventure tourism sector specifically. As travel markets become more sophisticated, travellers seek more authentic experiences for their leisure, pleasure and recreation, and their needs are driven more from individual preferences today than ever before.


Dette er emnebeskrivelsen for studieåret 2017-2018. Merk at det kan komme endringer.

See course description and exam/assesment information for this semester (2024-2025)

Semesters

Fakta

Emnekode

BRL370

Vekting (stp)

10

Semester undervisningsstart

Autumn

Undervisningsspråk

English

Antall semestre

1

Vurderingssemester

Autumn

Timeplan

Vis timeplan

Content

This unit examines the complexities of the special interest tourism sector. As travel markets become more sophisticated, travellers seek more authentic experiences for their leisure, pleasure and recreation. The unit examines some of the ways in which the growing demand is being met, the nature of activities designed to satisfy these expectations and the variety of locations in which this is happening. The course begins with an overview of changing market expectations. The course continues by building understanding of the market and gives the student knowledge on how to develop and run adventure tourism ventures

Learning outcome

Knowledge

Upon completion of this course, the candidate:

  • Will have an integrated view of the increased special interest tourism industry as a result of changing market expectations
  • Will have comprehensive knowledge about different special interest tourism categories and its relation to the general tourism industry
  • Will have knowledge of the different management styles and issues related to different parts of the adventure tourism industry.
  • Will have in-depth knowledge about several niches within adventure tourism
  • Will have knowledge about entrepreneurial activities and techniques used in the adventure tourism industry

Skills

Upon completion of this course, the candidate:

  • Will understand the nature and scope of adventure tourism development and how it relates to global tourism trends
  • Will be able to analyze the styles of the products being developed to accommodate the requirements of the demand for tourism experiences
  • Will be able to apply his/her knowledge in the tourism industry to identify the possibilities for special interest tourism activities in different areas

General competence

Upon completion of this course, the candidate:

  • Will be able to reflect on his/her own knowledge and participate in discussions related to future concerns and the development of adventure tourism within a global context
  • Will be able to contribute with critical thinking on the future of adventure tourism and its challenges related to the risk element, environmental issues, ethical considerations, etc.
  • Will be able to discuss and reflect upon the latest research within the adventure tourism field

Forkunnskapskrav

Introduction to Tourism (BRL140)

Exam

Form of assessment Weight Duration Marks Aid Exam system Withdrawal deadline Exam date
Folder evaluation 1/1 Letter grades Inspera assessment 08.11.2017 —
Midterm exam 1/1 1 Hours Approved/ Not approved Inspera assessment 08.11.2017 23.11.2017
Paper 1/1 Approved/ Not approved Inspera assessment 24.10.2017 —
Final exam 1/1 1 Hours Approved/ Not approved Inspera assessment 29.11.2017 13.12.2017


Folder evaluation content:

Midterm exam, 1 hour, 20%

Paper, 40%

Final exam, 1 hour, 40%

Vilkår for å gå opp til eksamen/vurdering

Mandatory oral presentation of group project

Fagperson(er)

Course coordinator:

Truls Eric Johan Engström

Course teacher:

Håkon Lund

Åpent for

Hotel Management - Bachelor's Degree Programme Tourism Management - Bachelor's Degree Programme
Exchange programme at Faculty of Social Sciences

Emneevaluering

The course will follow the student evaluation procedures determined by the university and the Faculty of Social Sciences.

Litteratur

Novelli, M. (2005) Niche tourism - contemporary issues, trends and cases Elsevier, Oxford ISBN 0-750-6613-3-X, 264pp

Trauer, B. (2006) Conceptualizing special interest tourism - frameworks for analysis Tourism Management, Volume 27, Issue 2, Pages 183-200

Buckley,R. (2007) Adventure tourism products: Price, duration, size, skill, remoteness. Tourism Management, Volume 28, Issue 6, Pages 1428-1433

Walle, A. H. (2007) Pursuing risk or insight : Marketing Adventures

Annals of Tourism Research, Volume 24, Issue 2, Pages 265-282

Bentley, T. A. & Page, S. J. (2001) Scoping the extent of adventure tourism accidents Annals of Tourism Research, Volume 28, Issue 3, 2001, Pages 705-726

Strange, C. & Kempa, M. (2003) Shades of dark tourism: Alcatraz and Robben Island Annals of Tourism Research, Vol. 30, Iss.2, P 386-405

Recommended Reading

Douglas,. N., Douglas, N. and Derrett R. (2001). Special Interest Tourism: context and cases, John Wiley, Brisbane. Selected chapters

Special interest tourism : Edited by Betty Weiler and Colin Michael Hall. Belhaven Press: London ISBN 1 85293 072 1, 1992, 214 pages Selected chapters

Kontakt

Course coordinator:

Truls Eric Johan Engström

Course teacher:

Håkon Lund

Tilbys av

Faculty of Social Sciences

NHS - Department of Leadership and Service Innovation

The course description is retrieved from FS (Felles studentsystem). Version 2