Sustainable Entrepreneurship (MSB415)

In this course, we apply effectuation approach to entrepreneurship. In addition to all tools that students will be provided during the course, such as idea generation tool, pitching techniques, value proposition identification, SWOT analysis, negotiations skills, business model canvas and blue ocean strategy, students will learn about five core principles of the effectuation. Being an entrepreneur is different from being a manager, and thus different skillsets are required. The "Bird in hand" principle is the first effectuation principle students will learn - assessing their own means, who they are and what they know. Being able to handle risk and create future rather than forecast it is another crucial principle. Further, leveraging surprises is a core entrepreneurial ability and students will learn how to take advantage of it. Negotiation and building partnerships are other core skills that will be discussed through this course. Finally, students will learn to put it all together and modify the business idea until they find their niche and achieve market success. Bringing a social, environmental and economic value is a core essence that students will learn in this course.

Course contents

• Who are entrepreneurs and what is entrepreneurship
• Sustainable entrepreneurship, social and responsible entrepreneurship
• Idea generation and evaluation
• Pitch techniques
• Value proposition
• Creating a business model
• Market positioning
• Strategic alliances and negotiations
• Blue ocean strategy
• Regional infrastructure for entrepreneurship and sources of funding
• Risk assessment and financial calculations
• Exit strategies

Knowledge:

Upon completion of the course, students will:

• Have a theoretical and practical understanding of establishing a new business
• Know how to develop a proper business model
• Understand the importance of economic, environmental and social business values
• Understand main elements of the commercialization process
• Understand the importance of thinking 'glocally' with an international perspective on business development

Skills

After this course students will be able to:

• Investigate the market potential for new ideas
• Identify core resources needed for idea implementation
• Exploit external networks and partnerships
• Perform financial and liquidity analysis
• Summarize obtained knowledge and create their own business plans/business models
• Make an effective pitch to a scientific and practitioner panel

Ingen

Participation on 70% of all lectures, One oral presentation, Draft of business concept, Participation in 7 out of 10 meetings (includes pitch), Answer quizzes in the digital platform, Make a pitch, Participation on 50% of all lectures

Supplementary information about the three mandatory requirements:

1. Participation on 70% of all lectures (regular and guest lectures) and seminars.

2. Students will prepare one seminar presentation (individual/group)

3. Students will submit a preliminary draft of the business concept

Fagperson(er)

Study Program Director:

Ingeborg Foldøy Solli

Course coordinator:

Tatiana Aleksandrovna Iakovleva

Course teacher:

Tatiana Aleksandrovna Iakovleva

The sessions will be organized as a combination of lectures, guest lectures, group discussions, and seminars. Before each session, students are expected to go through the required literature or video materials. Active participation during class sessions is expected. Between sessions, students should work independently with assignments or other deliverables agreed with the teachers. It is desirable that students work together in groups of 2 or 3 students for the assignment. The assignment is based on developing a business idea and a business plan. For this assignment, students will be supervised by teachers and/or mentors from the business community. Based on this assignment, students will present their work through business idea and business model canvas pitch. The final evaluation will be a written business plan and an oral exam at the end of the course. Students will have the opportunity to submit a draft of their business plan to get feedback prior to the final submission.

Expected workload: 250-300 hours

Lectures: 50 hours

Self-study: 100 hours

Business plan: 100 hours

All master's students at UiS.

There must be an early dialogue between the course supervisor, the student union representative and the students. The purpose is feedback from the students for changes and adjustments in the course for the current semester.In addition, a digital subject evaluation must be carried out at least every three years. Its purpose is to gather the students experiences with the course.

Book Effectual entrepreneurship Stuart Read (forfatter), Read, Stuart; Sarasvathy, Saras D.; Dew, Nick; Wiltbank, Robert, Abingdon, Routledge, 2017, isbn:978-1-138-92378-2, Book Innovation and entrepreneurship Bessant, J. R.,, Chichester, West Sussex, England :, Wiley, xviii, 525p. :, 2015.; 2015, isbn:9781119089438 : (ebk), https://bibsys-ur.userservices.exlibrisgroup.com/view/uresolver/47BIBSYS_UBIS/openurl?ctx_enc=info:ofi/enc:UTF-8&ctx_id=10_1&ctx_tim=2020-04-23T10%3A17%3A37IST&ctx_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&url_ver=Z39.88-2004&rfr_id=info:sid/primo.exlibrisgroup.com-maruzen&req_id=&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft.genre=book&rft.atitle=&rft.jtitle=&rft.btitle=Innovation%20and%20entrepreneurship&rft.aulast=&rft.auinit=&rft.auinit1=&rft.auinitm=&rft.ausuffix=&rft.au=Bessant,%20J.%20R.&rft.aucorp=&rft.date=2015&rft.volume=&rft.issue=&rft.part=&rft.quarter=&rft.ssn=&rft.spage=&rft.epage=&rft.pages=&rft.artnum=&rft.issn=&rft.eissn=&rft.isbn=9781118993095&rft.sici=&rft.coden=&rft_id=info:doi/&rft.object_id=&rft.eisbn=&rft.edition=3rd%20ed&rft.pub=Wiley&rft.place=Chichester&rft.series=&rft.stitle=&rft.bici=&rft_id=info:bibcode/&rft_id=info:hdl/&rft_id=info:lccn/&rft_id=info:oclcnum/&rft_id=info:pmid/&rft_id=info:eric/((addata/eric}}&rft_dat=%3Cmaruzen%3E3000065616%3C/maruzen%3E%3Curl%3E%3C/url%3E,language=eng,view=UBIS&svc_dat=viewit&user_ip=10.16.56.134&req.skin=primo&rft_pqid=EBC4946361&rft_galeid=&rft_cupid=&rft_eruid=&rft_nurid=&rft_ingid=View online Book Value proposition design : how to create products and services customers want Osterwalder, Alexander;, Papadakos, Trish; Smith, Alan; Bernarda, Greg; Pigneur, Yves; Osterwalder, Alex, Hoboken, N.J., Wiley, cop. 2014, isbn:978-1-118-96805-5, https://bibsys-ur.userservices.exlibrisgroup.com/view/uresolver/47BIBSYS_UBIS/openurl?ctx_enc=info:ofi/enc:UTF-8&ctx_id=10_1&ctx_tim=2020-04-23T10%3A34%3A10IST&ctx_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&url_ver=Z39.88-2004&rfr_id=info:sid/primo.exlibrisgroup.com-pq_ebook_central&req_id=&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft.genre=book&rft.atitle=&rft.jtitle=&rft.btitle=Value%20Proposition%20Design:%20How%20to%20Create%20Products%20and%20Services%20Customers%20Want.&rft.aulast=Osterwalder&rft.auinit=A&rft.auinit1=&rft.auinitm=&rft.ausuffix=&rft.au=Osterwalder,%20Alexander&rft.aucorp=&rft.date=2015&rft.volume=&rft.issue=&rft.part=&rft.quarter=&rft.ssn=&rft.spage=&rft.epage=&rft.pages=&rft.artnum=&rft.issn=&rft.eissn=&rft.isbn=9781118968062&rft.sici=&rft.coden=&rft_id=info:doi/&rft.object_id=&rft.eisbn=9781118968062&rft.edition=1st%20ed..&rft.pub=&rft.place=&rft.series=&rft.stitle=&rft.bici=&rft_id=info:bibcode/&rft_id=info:hdl/&rft_id=info:lccn/&rft_id=info:oclcnum/958540953&rft_id=info:pmid/&rft_id=info:eric/((addata/eric}}&rft_dat=%3Cpq_ebook_central%3EEBC4040232%3C/pq_ebook_central%3E%3Curl%3E%3C/url%3E,language=eng,view=UBIS&svc_dat=viewit&user_ip=10.16.56.134&req.skin=primo&rft_pqid=EBC4040232&rft_galeid=&rft_cupid=&rft_eruid=&rft_nurid=&rft_ingid=View online Article THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY Porter, Michael, Boston, Harvard Business Review, Harvard Business Review, 1, 2008-01-01, 78-93, https://bibsys-ur.userservices.exlibrisgroup.com/view/uresolver/47BIBSYS_UBIS/openurl?ctx_enc=info:ofi/enc:UTF-8&ctx_id=10_1&ctx_tim=2020-04-23T10%3A19%3A29IST&ctx_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&url_ver=Z39.88-2004&rfr_id=info:sid/primo.exlibrisgroup.com-proquest&req_id=&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=THE%20FIVE%20COMPETITIVE%20FORCES%20THAT%20SHAPE%20STRATEGY&rft.jtitle=Harvard%20Business%20Review&rft.btitle=&rft.aulast=Porter&rft.auinit=&rft.auinit1=&rft.auinitm=&rft.ausuffix=&rft.au=Porter,%20Michael&rft.aucorp=&rft.date=2008-01-01&rft.volume=86&rft.issue=1&rft.part=&rft.quarter=&rft.ssn=&rft.spage=78&rft.epage=93&rft.pages=78-93&rft.artnum=&rft.issn=00178012&rft.eissn=&rft.isbn=&rft.sici=&rft.coden=&rft_id=info:doi/&rft.object_id=&rft.eisbn=&rft.edition=&rft.pub=Harvard%20Business%20Review&rft.place=Boston&rft.series=&rft.stitle=&rft.bici=&rft_id=info:bibcode/&rft_id=info:hdl/&rft_id=info:lccn/&rft_id=info:oclcnum/&rft_id=info:pmid/&rft_id=info:eric/((addata/eric}}&rft_dat=%3Cproquest%3E227792464%3C/proquest%3E%3Curl%3Ehttp://search.proquest.com/docview/227792464/%3C/url%3E,language=eng,view=UBIS&svc_dat=viewit&user_ip=10.16.56.134&req.skin=primo&rft_pqid=227792464&rft_galeid=173196284&rft_cupid=&rft_eruid=&rft_nurid=&rft_ingid=View online Article How competitive forces shape strategy: awareness of these forces can help a company stake out a position in its industry that is less vulnerable to attack Porter, Michael E., Harvard Business School Press, Harvard Business Review, 1979-03-01, 137 https://bibsys-ur.userservices.exlibrisgroup.com/view/uresolver/47BIBSYS_UBIS/openurl?ctx_enc=info:ofi/enc:UTF-8&ctx_id=10_1&ctx_tim=2020-04-23T10%3A19%3A07IST&ctx_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&url_ver=Z39.88-2004&rfr_id=info:sid/primo.exlibrisgroup.com-gale_ofa&req_id=&rft_val_fmt=info:ofi/fmt:kev:mtx:&rft.genre=article&rft.atitle=How%20competitive%20forces%20shape%20strategy:%20awareness%20of%20these%20forces%20can%20help%20a%20company%20stake%20out%20a%20position%20in%20its%20industry%20that%20is%20less%20vulnerable%20to%20attack.&rft.jtitle=Harvard%20Business%20Review&rft.btitle=&rft.aulast=&rft.auinit=&rft.auinit1=&rft.auinitm=&rft.ausuffix=&rft.au=Porter,%20Michael%20E.&rft.aucorp=&rft.date=1979-03-01&rft.volume=57&rft.issue=&rft.part=&rft.quarter=&rft.ssn=&rft.spage=137&rft.epage=&rft.pages=&rft.artnum=&rft.issn=0017-8012&rft.eissn=&rft.isbn=&rft.sici=&rft.coden=&rft_id=info:doi/&rft.object_id=&rft.eisbn=&rft.edition=&rft.pub=Harvard%20Business%20School%20Press&rft.place=&rft.series=&rft.stitle=&rft.bici=&rft_id=info:bibcode/&rft_id=info:hdl/&rft_id=info:lccn/&rft_id=info:oclcnum/&rft_id=info:pmid/&rft_id=info:eric/((addata/eric}}&rft_dat=%3Cgale_ofa%3E1217132%3C/gale_ofa%3E%3Curl%3E%3C/url%3E,language=eng,view=UBIS&svc_dat=viewit&user_ip=193.71.115.247&req.skin=primo&rft_pqid=&rft_galeid=1217132&rft_cupid=&rft_eruid=&rft_nurid=&rft_ingid=View online Book Chapter A Framework for Responsible Innovation Owen, R. ; Stilgoe, J. ; Macnaghten, P. ; Gorman, M. ; Fisher, E. ; Guston, D., Heintz, Maggy.; Bessant, J. R.; Owen, Richard, A Framework for Responsible Innovation, Chichester, West Sussex :, John Wiley & Sons Inc, 2013., 27-50, isbn:1-118-55141-9; 1-299-46519-6; 1-118-55142-7, https://bibsys-ur.userservices.exlibrisgroup.com/view/uresolver/47BIBSYS_UBIS/openurl?ctx_enc=info:ofi/enc:UTF-8&ctx_id=10_1&ctx_tim=2020-04-23T10%3A23%3A22IST&ctx_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&url_ver=Z39.88-2004&rfr_id=info:sid/primo.exlibrisgroup.com-scopus&req_id=&rft_val_fmt=info:ofi/fmt:kev:mtx:book&rft.genre=bookitem&rft.atitle=A%20Framework%20for%20Responsible%20Innovation&rft.jtitle=&rft.btitle=Responsible%20Innovation:%20Managing%20the%20Responsible%20Emergence%20of%20Science%20and%20Innovation%20in%20Society&rft.aulast=Owen&rft.auinit=R&rft.auinit1=&rft.auinitm=&rft.ausuffix=&rft.au=Owen,%20R.&rft.aucorp=&rft.date=2013-04-02&rft.volume=&rft.issue=&rft.part=&rft.quarter=&rft.ssn=&rft.spage=27&rft.epage=50&rft.pages=27-50&rft.artnum=&rft.issn=&rft.eissn=&rft.isbn=9781119966364&rft.sici=&rft.coden=&rft_id=info:doi/10.1002/9781118551424.ch2&rft.object_id=&rft.eisbn=&rft.edition=&rft.pub=John%20Wiley%20and%20Sons&rft.place=&rft.series=&rft.stitle=&rft.bici=&rft_id=info:bibcode/&rft_id=info:hdl/&rft_id=info:lccn/&rft_id=info:oclcnum/&rft_id=info:pmid/&rft_id=info:eric/((addata/eric}}&rft_dat=%3Cscopus%3E2-s2.0-84885697579%3C/scopus%3E%3Curl%3E%3C/url%3E,language=eng,view=UBIS&svc_dat=viewit&user_ip=84.212.137.224&req.skin=primo&rft_pqid=&rft_galeid=&rft_cupid=&rft_eruid=&rft_nurid=&rft_ingid=View online Article Developing a framework for responsible innovation Stilgoe, J., Owen, R., & Macnaghten, P., Research Policy, 9, 2013, 1568-1580, Website GEM 2019 / 2020 GLOBAL REPORT GEM, https://www.gemconsortium.org/reportView online

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