Course

Strategy (BØK235)

The discipline of Strategy is a cornerstone of exceptional leadership and organizational development, guiding the deployment of resources to achieve competitive prominence. This course in Strategy, delves into the intricacies of strategic decision-making within the complex tapestry of modern economies marked by rapid technological advancements, innovation, and intense global competition.

Stripping away the transient context of current events, the course focuses on the enduring principles of strategic analysis and management. It aims to equip students with robust analytical tools and frameworks drawn from managerial economics and game theory, enhancing their ability to navigate the multifaceted challenges of the business world. Students will be trained to apply these tools in various contexts, including competition and demand analysis, pricing, marketing strategies, and strategic interaction among firms.

The curriculum is carefully crafted to include an exploration of business modeling and data-driven strategies, acknowledging the growing impact of artificial intelligence on the business landscape.

The ultimate objective is to cultivate a deep-seated competency in strategic thinking and a nuanced approach to strategic planning, empowering students to contribute meaningfully to the strategic processes within organizations. This course promises to be an intellectual endeavor that bridges theoretical knowledge with practical application, readying students to become the strategic architects of tomorrow's leading enterprises.


Dette er emnebeskrivelsen for studieåret 2025-2026

Fakta

Emnekode

BØK235

Vekting (stp)

10

Semester undervisningsstart

Spring

Undervisningsspråk

English

Antall semestre

1

Vurderingssemester

Spring

Timeplan

Vis timeplan

Litteratur

Søk etter pensumlitteratur i Leganto

Content

The core content areas of the Strategy course are as follows:

  1. Strategic Analysis and Managerial Economics: This area covers market structures, competitive and demand analysis, cost considerations, and economic principles foundational to strategic decision-making.
  2. Game Theory and Strategic Interaction: Students learn to apply game theory to assess firm behavior, navigate competitive markets, and understand the dynamics of strategic choices.
  3. Business Modeling and Data-Driven Decision Making: This focuses on the use of business models and data analytics for strategy development, particularly in marketing and pricing, while also considering the strategic implications of AI.

Learning outcome

After completing the course, the students will have acquired:

Areas of Knowledge:

  1. Economic and Market Dynamics: Grasp the economic principles that underpin market dynamics, strategic pricing, and marketing strategies.
  2. Strategic Frameworks and Competitive Analysis: Understand strategic frameworks, including tools for examining competition strength and competitive dynamics.
  3. Technological Influence in Strategy: Gain insights into the influence of technology, particularly AI, on business strategy formulation and market approaches.

Core Skills:

  1. Analytical Thinking: Develop the ability to critically analyze complex market information for strategic planning, including pricing and marketing implications.
  2. Strategic Decision Making: Acquire the competency to make informed strategic decisions using economic principles, competitive analysis tools, and game theory.
  3. Data Literacy and Market Analysis: Enhance skills in interpreting data and leveraging strategic tools for effective decision-making in dynamic and competitive markets.

Forkunnskapskrav

Et av følgende alternativer:
Mathematical method for economists (BØK108)
Microeconomics (BØK265)
Statistics For Business and Economics (BØK356)

Anbefalte forkunnskaper

Microeconomics (BØK265)

Exam

Form of assessment Weight Duration Marks Aid
Written exam 1/1 4 Hours Letter grades Valid calculator


Vilkår for å gå opp til eksamen/vurdering

Group presentation, Assignments (individual), Attendance 80%, Attendance to 2/3 of all lectures
Assignments: The assignments are given in form of individual practice questions. All assignments are mandatory, and students need to "pass" to take the exam.

Fagperson(er)

Study Program Director:

Tarjei Mandt Larsen

Course coordinator:

Robert Kreuzbauer

Method of work

There will be plenary lectures. Active work methods such as student participation, interaction and discussions between students will be an integral part of the lecture.

A total time spent in the subject of 250 hours during the semester is recommended, distributed as follows: 40 hours associated with lectures, 50 hours related to working on practice questions, and 120 hours for reading the literature for the course / preparation for lectures. Summary and repetition of the syllabus and preparation for the exam: 40 hours.

Overlapping

Emne Reduksjon (SP)
Strategy (BØK235_1) , Advanced strategy and marketing (BØK320_1) 5
Strategy - introduction (BØI170_1) , Strategy (BØK235_1) 5
Strategy (BØK235_1) , Strategy and Management (IND630_1) 5

Åpent for

Business Administration - Bachelor's Degree Programme
Admission to Single Courses at UiS Business School
Exchange programmes at UIS Business School

Emneevaluering

There must be an early dialogue between the course supervisor, the student union representative and the students. The purpose is feedback from the students for changes and adjustments in the course for the current semester.In addition, a digital course evaluation must be carried out at least every three years. Its purpose is to gather the students experiences with the course.

Kontakt

Study Program Director:

Tarjei Mandt Larsen

Course coordinator:

Robert Kreuzbauer

Tilbys av

UiS Business School

UiS School of Business and Law

The course description is retrieved from FS (Felles studentsystem). Version 1