The course offers a foundation of knowledge on the project planning and management of events. This requires students working in teams with allocated roles and responsibilities. The course uses both a theoretical and practical approach to learning in which students will go through a creative decision-making process to be implemented into a formal feasibility study process. Thereby learning essential knowledge about the practical planning, documentation, organizational, and technical considerations for the staging of an event. In doing so, gaining an understanding of the different phases of successful event management.
This includes:
Event management
Strategic event project planning
Event creativity and design
Event stakeholders
Event feasibility assessments
Event impacts and legacies
Event production and human resources
Marketing and sponsorship in events
Financial management and events
Legal issues and risk management in events
Evaluations in events
Capped number of students
The student numbers are capped at 50.
Learning outcome
Upon completion of this course the candidate should have gained the following knowledge and skills. Students:
Knowledge
Will have a basic understanding of the concept of event planning and management
Will have knowledge about the main challenges of event project planning and management, and its place in society
Will have knowledge about the broader concepts of event impacts on organisations and society
Will have knowledge of different techniques for event project planning and management
Will be familiar with research and recent developments in the field of event project planning and management
Will be able to update their knowledge of event project planning and management
Skills
Will be able to develop strategies for effective team work for developing and synthesising all elements of event project planning and management, including tools and techniques
Will be able to develop feasible business and competitive strategies for events
Will be able to successfully develop a business proposition that is financially viable
Will be able to communicate in written, visual, and oral form with event stakeholders
General competence
Will be able to reflect on ethical issues related to event planning and management
Will be able to employ fundamental project management methodologies, as part of a group, to effectively plan an event
Will be able to share and exchange experiences with relevant stakeholders in the event field, in order to maximize the contribution and development of an event
Forkunnskapskrav
Ingen
Exam
Form of assessment
Weight
Duration
Marks
Aid
Exam system
Withdrawal deadline
Exam date
Project feasibility study (PFS - group report)
2/5
Letter grades
—
05.09.2024
—
Event presentation (EP – group video production)
2/5
Letter grades
—
23.10.2024
—
Written exam (WE)
1/5
1 Hours
Letter grades
—
26.09.2024
10.10.2024
The assessment strategy is designed to provide students with the opportunity to demonstrate both the theoretical and practical skills they have developed in the module. Thus, the summative assessments for this module will consist of:
WE - the theoretical (first) part of the course will be examined by means of an individual written exam. Duration 1 hour. Weighting 20%.
PFS - the project feasibility study is an initial study of all key aspects regarding, e.g., the event team structure and lines of reporting, the event concept, the design and theme, the demand and completion within the market, an initial overview of the event marketing, initial overview of resource requirements, areas of income, potential costs, desired profits, and areas of business and organisational risks. The report is to be submitted in Inspera. Weighting: 40%.
EP - the key learnings from working with all aspects of event project planning and production will be created and presented by the students, showcasing their skills in staging an event and the different phases of successful event management. 10 minutes videopresentation. Weighting: 40%.
Vilkår for å gå opp til eksamen/vurdering
Compulsory assignments
During the semester, mandatory seminars will be held with a 75% mandatory attendance. This includes workshops and guest lectures. More details to be announced at semester start.
Mandatory participation in the final videopresentation.
The course will be delivered though lectures, guest lectures, group work, and student presentations. Mandatory sessions include 1) guest lectures, 2) feedback sessions, and 3) student presentations. During the semester, mandatory seminars will be held with a 75% mandatory attendance. This includes workshops and guest lectures. Lectures, guest lectures and presentations will be held in English. More details to be announced at semester start.
Overlapping
Emne
Reduksjon (SP)
MICE (Meetings, Incentives, Conventions, and Exhibitions) (BHO306_1)
,
Event Project Planning and Management (BRH312_1)
There must be an early dialogue between the course supervisor, the student union representative and the students. The purpose is feedback from the students for changes and adjustments in the course for the current semester.In addition, a digital subject evaluation must be carried out at least every three years. Its purpose is to gather the students experiences with the course.
Litteratur
Book Events management. Bowdin, G. A. J.,, Glenn A. J Bowdin, London :, Routledge, 814 pages :, 2023., isbn:9780367491888; 9780367491840, Book Events design and experience Berridge, Graham, Amsterdam, Butterworth-Heinemann, xv, 296 s., 2007, isbn:0750664533; 9780750664530, Book Risk management for events Silvers, Julia Rutherford,, Abingdon, Oxon ; New York :; Abingdon, Oxon ; New York :, Routledge, pages cm, 2021., isbn:9780367260644, Book CASES FOR EVENT MANAGEMENT AND EVENT TOURISM Getz, Donald, GOODFELLOW PUBLISHERS LIM, 2023, isbn:9781915097354, E-book Managing crowd safety in public venues : a study to generate guidance for venue owners and enforcing authority inspectors Au, Z.Y. Z., Ryan, M.C., Carey, M.S., Whalley, S.P., Health and Safety Executive (HSE), 1993, isbn:0116621326, https://www.hse.gov.uk/pubns/indg142.htmView online Book The event manager's bible : the complete guide to planning and organising a voluntary or public event Conway, D.G., Oxford, How To Books, VIII, 316 s., 2009, isbn:9781845283032,
The course description is retrieved from FS (Felles studentsystem). Version 1
