Course
Marketing (BØK250)
The course covers the following broad topics:
- Development of marketing strategies and plans
- Segmentation and targeting
- Positioning and differentiation
- Consumer behavior
- Product- and branding strategies
- Marketing of services
- Pricing strategies
- Distribution, channels, and logistics
- Marketing communication
Course description for study year 2018-2019. Please note that changes may occur.
Semesters
- 2025 Autumn
- 2024 Autumn
- 2023 Autumn
- 2022 Autumn
- 2021 Autumn
- 2020 Autumn
- 2019 Autumn
- 2018 Autumn
- 2017 Autumn
- 2016 Autumn
- 2015 Autumn
- 2014 Autumn
- 2013 Spring
- 2013 Autumn
- 2012 Spring
- 2012 Autumn
- 2011 Spring
- 2011 Autumn
- 2010 Spring
- 2010 Autumn
- 2009 Autumn
- 2008 Spring
- 2008 Autumn
- 2007 Spring
- 2007 Autumn
- 2006 Autumn
Facts
Course code
BØK250
Credits (ECTS)
10
Semester tution start
Autumn
Language of instruction
English
Number of semesters
1
Exam semester
Autumn
Content
- Development of marketing strategies and plans
- Segmentation and targeting
- Positioning and differentiation
- Consumer behavior
- Product- and branding strategies
- Marketing of services
- Pricing strategies
- Distribution, channels, and logistics
- Marketing communication
Learning outcome
Knowledge
After completion of the course student should:
- Have a basic understanding and knowledge about marketing
- Know the key strategic challenges that marketers face
- Be familiar with key concepts, models and theories in marketing
Skills
After completion of the course student should:
- Be able to use theoretical concepts as a framework for analysis
- Be able to plan and evaluate various market initiatives
- Be able to demonstrate the ability to see different parts of the curriculum in a context
- Be able to apply scientific terminology in the description of a company's marketing efforts
General competence
After completion of the course student should:
- Be able to ask critical questions and to reflect on central assumptions in marketing as academic discipline.
Required prerequisite knowledge
Exam
| Form of assessment | Weight | Duration | Marks | Aid | Exam system | Withdrawal deadline | Exam date |
|---|---|---|---|---|---|---|---|
| Written exam | 1/1 | 5 Hours | Letter grades | None permitted | Inspera assessment | — | — |
Coursework requirements
Coursework requirements for the examination / assessment
In order to take the exam, students must get approved at least two out of three MC tests. Information in Canvas.
Course teacher(s)
Study Program Director:
Tarjei Mandt LarsenCourse teacher:
Elham GhazimatinCourse coordinator:
Elham GhazimatinCourse teacher:
Lars Erling OlsenMethod of work
The course is a combination of lectures, assignments and self-study. It is essential that students are well prepared for the lectures, and it is expected that the students read the relevant part of the curriculum for each lecture. Active participation in class is assumed. The lecturer will consider various pedagogic combinations of lectures and self-study on the basis of the academic progress and activity in the lectures. The lecture plan is subject to change at short notice.
The total work load in this cours is estimated to 250-300 hours.
Overlapping courses
| Course | Reduction (SP) |
|---|---|
| Service marketing (BRL250_1) , Marketing (BØK250_3) | 10 |
| Marketing (BRL250_2) , Marketing (BØK250_3) | 10 |
| Marketing (BRL240_1) , Marketing (BØK250_3) | 10 |
| Marketing (BRL110_1) , Marketing (BØK250_3) | 10 |
| Introduction to strategy and marketing (BØK150_1) , Marketing (BØK250_3) | 10 |
| Marketing management (BHO270_1) , Marketing (BØK250_3) | 10 |
Open for
Course assessment
Literature
Philip Kotler & Gary Armstrong (2018) Principles of Marketing, 17th International edition. Boston: Pearson Education.
Adjustments to the syllabus can be made so that the final syllabus will be available at the start of the course.