Strategy and marketing (BØK250)

The business administration study programme includes a variety of subjects that deal with different tasks or functions within a business. Knowledge of strategy and marketing enables one to apply this knowledge to the task of running a business, and in relation to the business surroundings. The strategy part of the course aims to create a basic understanding of the value and nature of strategy work while focusing primarily on the private entreprise sector. The students will be introduced to central concepts, models and working methods in strategy work, such as vision, business plan, aims, external and internal analyses, choice of strategy, means and possible problems related to strategy implementation. The marketing part of the course aims to create an understanding of central concepts, models and work methods used in marketing, such as product and product development, consumer behaviour, pricing, market segmentation, distribution, market communication and -information. Throughout the course there will be an emphasis on a systematic approach to the material and on central topics such innovation and ethics.

None

R Framnes og H M Tjømøe : "Markedsføringsledelse", 6. ed, Universitetsforlaget Chapter 1, page 33-48 All of chapter 4,5,6,7,8,9,10,11 G Roos, J Roos og G von Krogh: "Innføring i strategi", 3. ed., Fagbokforlaget Chapter 4,5,6,7

The course description is retrieved from FS (Felles studentsystem). Version 1