Course

Marketing (BØK250)

The course covers the following broad topics:

  • Development of marketing strategies and plans
  • Segmentation and targeting
  • Positioning and differentiation
  • Consumer behavior
  • Product- and branding strategies
  • Marketing of services
  • Pricing strategies
  • Distribution, channels, and logistics
  • Marketing communication


Dette er emnebeskrivelsen for studieåret 2016-2017. Merk at det kan komme endringer.

See course description and exam/assesment information for this semester (2024-2025)

Semesters

Fakta

Emnekode

BØK250

Vekting (stp)

10

Semester undervisningsstart

Autumn

Undervisningsspråk

English

Antall semestre

1

Vurderingssemester

Autumn

Timeplan

Vis timeplan

Content

The course will focus on the following technical areas:
  • Development of marketing strategies and plans
  • Segmentation and targeting
  • Positioning and differentiation
  • Consumer behavior
  • Product- and branding strategies
  • Marketing of services
  • Pricing strategies
  • Distribution, channels, and logistics
  • Marketing communication

Learning outcome

Knowledge

After completion of the course student should:

  • Have a basic understanding and knowledge about marketing
  • Know the key strategic challenges that marketers face
  • Be familiar with key concepts, models and theories in marketing

Skills

After completion of the course student should:

  • Be able to use theoretical concepts as a framework for analysis
  • be able to plan and evaluate various market initiatives
  • be able to demonstrate the ability to see different parts of the curriculum in a context
  • be able to apply scientific terminology in the description of a company's marketing efforts

General competence

After completion of the course student should:

  • Be able to ask critical questions and to reflect on central assumptions in marketing as academic discipline.

Forkunnskapskrav

Ingen

Exam

Form of assessment Weight Duration Marks Aid Exam system Withdrawal deadline Exam date
Written exam 1/1 5 Hours Letter grades None permitted Inspera assessment — —


Vilkår for å gå opp til eksamen/vurdering

Multiple choice

Coursework requirements for the examination / assessment

In order to take the exam, students must get approved at least two out of three MC tests.

Fagperson(er)

Study Program Director:

Tarjei Mandt Larsen

Course teacher:

Elham Ghazimatin

Course coordinator:

Elham Ghazimatin

Course teacher:

Lars Erling Olsen

Method of work

The course is a combination of lectures, assignments and self-study. It is essential that students are well prepared for the lectures, and it is expected that the students read the relevant part of the curriculum for each lecture. Active participation in class is assumed. The lecturer will consider various pedagogic combinations of lectures and self-study on the basis of the academic progress and activity in the lectures. The lecture plan is subject to change at short notice.

Overlapping

Emne Reduksjon (SP)
Service marketing (BRL250_1) , Marketing (BØK250_3) 10
Marketing (BRL250_2) , Marketing (BØK250_3) 10
Marketing (BRL240_1) , Marketing (BØK250_3) 10
Marketing (BRL110_1) , Marketing (BØK250_3) 10
Introduction to strategy and marketing (BØK150_1) , Marketing (BØK250_3) 10
Marketing management (BHO270_1) , Marketing (BØK250_3) 10

Åpent for

Accounting and Auditing - Bachelor's Degree Programme Business Administration - Bachelor's Degree Programme
Exchange programmes at UIS Business School

Litteratur

Philip Kotler & Gary Armstrong (2014) Principles of Marketing, 15. International edition. Boston: Pearson Education.

Adjustments to the syllabus can be made so that the final syllabus will be available at the start of the course.

Kontakt

Study Program Director:

Tarjei Mandt Larsen

Course teacher:

Elham Ghazimatin

Course coordinator:

Elham Ghazimatin

Course teacher:

Lars Erling Olsen

Tilbys av

UiS Business School

UiS School of Business and Law

The course description is retrieved from FS (Felles studentsystem). Version 3