Course

Marketing (BØK250)

This course is designed to provide students with a broad but deep understanding of the principles of marketing. In this course, there is a focus on various concepts, theories, and frameworks that comprise marketing management. Besides theoretical knowledge, students are also exposed to their applications in practice. The knowledge students gain in this course will give them a clear understating of marketing functions and how firms today employ marketing tools and techniques to gain a competitive edge.


Dette er emnebeskrivelsen for studieåret 2020-2021. Merk at det kan komme endringer.

See course description and exam/assesment information for this semester (2024-2025)

Semesters

Fakta

Emnekode

BØK250

Vekting (stp)

10

Semester undervisningsstart

Autumn

Undervisningsspråk

English

Antall semestre

1

Vurderingssemester

Autumn

Timeplan

Vis timeplan

Litteratur

Pensumlisten finner du i Leganto

Content

The course will focus on the following technical areas:
  • Development of marketing strategies and plans
  • Segmentation and targeting
  • Positioning and differentiation
  • Consumer behavior
  • Product- and branding strategies
  • Marketing of services
  • Pricing strategies
  • Distribution, channels, and logistics
  • Marketing communication

Learning outcome

Knowledge

After completion of the course students should:

  • Have a basic understanding and knowledge about marketing
  • Know the key strategic challenges that marketers face
  • Be familiar with key concepts, models and theories in marketing

Skills

After completion of the course student should:

  • Be able to use theoretical concepts as a framework for analysis
  • Be able to plan and evaluate various market initiatives
  • Be able to demonstrate the ability to see different parts of the curriculum in a context
  • Be able to apply scientific terminology in the description of a company's marketing efforts

Forkunnskapskrav

Ingen

Exam

Form of assessment Weight Duration Marks Aid Exam system Withdrawal deadline Exam date
Home exam 1/1 5 Hours Letter grades Inspera assessment 03.12.2020 —


Vilkår for å gå opp til eksamen/vurdering

Multiple choice, Multiple choice
In order to take the exam, students must get approved at least two out of three MC tests. Information will follow in Canvas.

Fagperson(er)

Study Program Director:

Tarjei Mandt Larsen

Course teacher:

Elham Ghazimatin

Course coordinator:

Elham Ghazimatin

Course teacher:

Lars Erling Olsen

Method of work

The course is a combination of lectures, assignments and self-study. It is essential that students are well prepared for the lectures, and it is expected that the students read the relevant part of the curriculum for each lecture. Active participation in class is assumed. The lecturer will consider various pedagogic combinations of lectures and self-study on the basis of academic progress and activity in the lectures. The lecture plan is subject to change at short notice.

The total workload of this course is estimated to be 250-300 hours.

  1. Lectures: 40 hours
  2. Tutorials and individual assignments: 120 hours
  3. Independent study of course materials: 120 hours

Overlapping

Emne Reduksjon (SP)
Service marketing (BRL250_1) , Marketing (BØK250_3) 10
Marketing (BRL250_2) , Marketing (BØK250_3) 10
Marketing (BRL240_1) , Marketing (BØK250_3) 10
Marketing (BRL110_1) , Marketing (BØK250_3) 10
Introduction to strategy and marketing (BØK150_1) , Marketing (BØK250_3) 10
Marketing management (BHO270_1) , Marketing (BØK250_3) 10

Åpent for

Accounting and Auditing - Bachelor's Degree Programme Business Administration - Bachelor's Degree Programme
Exchange programmes at UIS Business School

Emneevaluering

The students will be given the opportunity to give feedback on the course in an early dialogue and a written course evaluation at the end of the course. 

Litteratur

Textbook

Kotler, P. (2018). Principles of marketing [electronic resource] (M. O. Opresnik & G. Armstrong, Red.; 17th, global ed.). Pearson.

Kontakt

Study Program Director:

Tarjei Mandt Larsen

Course teacher:

Elham Ghazimatin

Course coordinator:

Elham Ghazimatin

Course teacher:

Lars Erling Olsen

Tilbys av

UiS Business School

UiS School of Business and Law

The course description is retrieved from FS (Felles studentsystem). Version 3