Course

Business to Business Marketing (MSB201)

No business is an island! Companies' relationships with other firms matter for economic success. Understanding how different organizations, and operating different business models, seize the benefits from networks of partnerships and alliances with other companies, including customers, suppliers and competitors, is of vital importance for survival and competitiveness. This course covers the nature of a firm's relationships with other firms as well as how these relationships are managed.


Dette er emnebeskrivelsen for studieåret 2021-2022. Merk at det kan komme endringer.

See course description and exam/assesment information for this semester (2024-2025)

Semesters

Fakta

Emnekode

MSB201

Vekting (stp)

10

Semester undervisningsstart

Autumn

Undervisningsspråk

English

Antall semestre

1

Vurderingssemester

Autumn

Timeplan

Vis timeplan

Litteratur

Pensumlisten finner du i Leganto

Content

This course provides an understanding of how all firms benefit from alliances and partnerships with external trading partners. By integrating academic research and real-life examples students gain knowledge of how firms can unlock the advantages available in business relationships. The way a firm creates value has fundamental implications for both the nature of its relationships with other firms as well as how these relationships are governed.

Learning outcome

Knowledge

Upon completion of the course, students will have knowledge of:

  • The advantages of alliances and partnerships;
  • Different perspectives on how a firm can maximize the value of its alliance network;
  • Strategic and organizational challenges of designing and managing business relationships.

Skills

Upon completion of this course, students will be able to:

  • Think strategically about configuring alliances and partnerships;
  • Provide recommendations for how to negotiate and manage ongoing business relationships;
  • Gain support for alliance strategies.

Forkunnskapskrav

Ingen

Exam

Form of assessment Weight Duration Marks Aid Exam system Withdrawal deadline Exam date
Written in-class exam 1/2 4 Hours Letter grades Dictionary Inspera assessment 29.11.2021 13.12.2021
Portfolio of mandatory work components 1/2 1 Semesters Letter grades — 19.08.2021 —


The final grade is based on a written in-class exam (50%) and a portfolio of mandatory work components (50%), including group assignments. 

Students failing the portfolio evaluation will be granted the opportunity of taking a deferred exam. This exam will take the form of new written individual assignments. 

The mandatory course requirements (class participation) must be passed in order to take the exams. 

Vilkår for å gå opp til eksamen/vurdering

Attendance 70%
70% attendance at all mandatory sessions starting from week 1 of teaching. 

Method of work

Lectures, group work, and independent study. The estimated distribution of ECTS work hours are as follows:

1. Lectures and feedback on student presentations: 50 hours

2. Group work: 110 hours

3. Independent study of course material 120 hours

Åpent for

Master of Science in Accounting and Auditing Business Administration - Master of Science Business Administration - Master of Science (5 years)

Emneevaluering

Students will have the opportunity to give feedback on the course first in an early dialogue, and then in a written course evaluation at the end of the course.

Litteratur

Note

Selected articles, cases and simulations will be announced and made available at the beginning of the semester.

Kontakt

Tilbys av

UiS Business School

UiS School of Business and Law

The course description is retrieved from FS (Felles studentsystem). Version 1