Course
Business to Business Marketing (MSB201)
No business is an island! Companies' relationships with other firms matter for economic success. Understanding how different organizations seize the benefits from networks of partnerships and alliances with other companies, including customers, suppliers, and competitors, is of vital importance for survival and competitiveness. This course covers the nature of a firm's relationships with other firms as well as how these relationships are managed.
Dette er emnebeskrivelsen for studieåret 2023-2024. Merk at det kan komme endringer.
Semesters
Fakta
Emnekode
MSB201
Vekting (stp)
5
Semester undervisningsstart
Autumn
Undervisningsspråk
English
Antall semestre
1
Vurderingssemester
Autumn
Content
The course provides an understanding of how all firms benefit from alliances and partnerships with external trading partners. By integrating academic research and real-life examples students gain knowledge of how firms can unlock the advantages available in business relationships. The way a firm creates value has fundamental implications for both the nature of its relationships with other firms as well as how these relationships are governed.
Learning outcome
Knowledge
Upon completion of the course, students will have knowledge of:
- Theories of business-to-business (B2B) relationships
- How theories of B2B relationships are applied across new and existing businesses, nationally and internationally
- Methods to study management of B2B relationships
SkillsAfter completion of this course, students will be able to:
- Explain theories of B2B relationships
- Present and apply B2B theories in different contexts
- Discuss the choice of theory and method to study B2B relationships
Forkunnskapskrav
Exam
| Form of assessment | Weight | Duration | Marks | Aid | Exam system | Withdrawal deadline | Exam date |
|---|---|---|---|---|---|---|---|
| Written assignment (group) | 6/10 | 1 Semesters | Letter grades | Inspera assessment | 30.10.2023 | — | |
| Final exam | 4/10 | 4 Hours | Letter grades | Inspera assessment | 27.11.2023 | 11.12.2023 |
All parts of the evaluation must be passed to get a grade in the course. Students failing the group assignment will be granted the opportunity of taking a deferred exam. This exam will take the form of new written individual assignments.
Vilkår for å gå opp til eksamen/vurdering
Method of work
Format
The class will meet for lectures. A set of required readings will be assigned for each lecture. Students are expected to thoroughly read and analyze all the required readings prior to each lecture. Readings may be added to the list. The group assignment will be available at course start. The groups are expected to present their project to the class, and to give and receive feedback from the class and from the course coordinator.
Class participation
To a large extent, the value of this course will depend on the students’ level of preparation and participation in class discussions. If students experience any problem(s) with the class or any of the classmates, the students should report any problem(s) that they are not able to resolve themselves to the instructor as soon as possible. In this course class attendance is expected.
The estimated distribution of ECTS hours are as follows:
- Lectures: 25 hours
- Group work and student presentations: 55 hours
- Independent study of course material: 60 hours